Esther Chengo|| needs YRM funding ::

Esther Chengo|| needs YRM funding ::

Country:
Kenya

Occupation:
Media/Communication

Ministry Focus:
Ministry Administration and Service

What is your ministry?

I work for African Enterprise International (AEI). Our organization seeks to evangelize the cities of Africa through word and deed in partnership with the church. AEI has a presence in 11 countries across the continent.

What do you hope to gain from participating?

I aspire to grow in the areas of fundraising communications, impact assessment of messaging, and mentoring and building the capacity of my team members. In addition to this, I desire to further my knowledge of strategic communications and organizational preparedness for crisis communications. I look forward to being equipped through the Year-Round Mentoring program to be more effective in my communication and in marketing efforts geared toward evangelizing African cities.

What is your leadership role?

I am currently working as the Communications Manager for AEI. My role is to support our engagements with internal and external audiences through providing new and managing existing communication channels. I develop communication strategies to ensure that AEI effectively connects with its audiences. Part of my responsibilities include managing the AEI brand, and offering direct oversight to the publications that the organization produces, including mission reports and partnership communication, among others. I also engage in content creation for the various AEI social and print media while offering oversight, capacity building, and mentorship to the communication officers across the partnership.

Why should someone invest in your ministry?

There are various aspects of marketing communication that become challenging to address, especially due to the various stakeholders in our organization. Such challenges include brand enforcement; having an engaging online presence for each of the country teams; navigating cross-cultural communications; maintaining international marketing communications, without overstepping into the country-specific marketing communications; maintaining the voice of an organization that has been in existence for half a century, while keeping it relevant to the current audience; adapting teams to fundraising communications.

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